Most positioning playbooks assume a marketing organization, agency retainers, and quarterly campaign planning. This is the version Acilox Studio wrote for lean teams who still need narrative discipline: clear buyer, clear outcome, clear contrast.

The seven chapters

1. The audience-of-one trap (and how teams escape it)
2. Pricing as positioning
3. Writing the crisp “we help X achieve Y” sentence
4. The competition you should pick on purpose
5. The competition you should ignore
6. Distribution before product
7. Re-positioning without a full re-launch