About Acilox

One company.
Four operating brands.

A privately-held software company organized as a house of brands. Each division has its own roadmap and customer base — and shares one engineering team, one design system, and one trust posture.

Why we exist

Software you keep, not software you buy.

Most of the internet's software is built to be sold. We build the opposite — products that earn their place from the first session, organized into a company that compounds rather than churns.

Operating principles

What guides every shipping decision.

Compound by design.

Each product makes the next one easier — shared design, engineering, and trust.

Useful in 10 minutes.

Time-to-value is the design constraint, not a metric we report on.

Direct relationships.

Customers talk to product teams, not gatekeepers.

Plain pricing.

Public, predictable, the same for every customer in a tier.

One trust posture.

Same privacy, security, and incident response across every division.

Build in the open.

Roadmaps, changelogs, status, and research — all public.

Public milestones

From a notes doc to a house of brands.

Six years of compounding work, in the open. We tell the story honestly — including the years where the company was just a side project shipping templates.

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Q4 2020

The Acilox concept emerges

First operating templates built privately to run the founder's own work. The ideas that became Studio products started here — internal use only, refined over many quarters.
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Q2 2021

First public Studio templates ship

The Operator Prompt Pack and Weekly Review Planner are released publicly on Gumroad. First paying customers within the first month — no marketing, just word-of-mouth from operator communities.
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Q1 2022

Studio catalog crosses 100 customers

Five products in the catalog. Customers from operations, product, and design roles. First indication that the operating-template format had real demand outside the founder's network.
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Q3 2022

First SaaS prototype begins

Engineering work begins on what would become Planview — born from a personal pain point of running multi-team calendars. Two design-partner teams invited to use the alpha.
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Q2 2023

Acilox Reads publishes its first essays

The publishing arm opens with three foundational essays on operating templates, software building, and the indie-product economy. RSS feed live; no newsletter — readers prefer the open web.
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Q4 2023

Studio crosses 500 customers across 8 products

Catalog expands to spreadsheets and ebooks. First bundle pricing introduced. Customer base now spans 30+ countries — primarily English-speaking but increasing share from EU.
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Q2 2024

Acilox is formally incorporated

The company is formally registered. Four operating divisions scoped (Studio, Labs, Arcade, Reads). Brand identity locked. Founder commits full-time.
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Q3 2025

Planview opens public beta + Arcade publishes first title

Planview moves from design-partner-only to open beta with self-serve signup. Acilox Arcade publishes Taboo Party — the first consumer-facing title under the Arcade brand.
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Q2 2026

acilox.com goes live as the unified house of brands

The house-of-brands site opens. Studio, Labs, Arcade, and Reads under one roof, one trust posture, one customer relationship. The site you're reading now.